Promotion for The Collective
Have you been hearing about how good kefir is for tummies but not sure what it’s all about? We take a look at kefir and why it’s so good for tiny tums.
Although it has been around for thousands of years in many places around the world, kefir has recently become more popular here in Aotearoa. But what is it and what makes it so good for us?
What is kefir?
Kefir (pronounced keh-fear) has been enjoyed around the world for over a thousand years. The name kefir comes from a Turkish word that can be roughly translated as long or good life and refers to both the kefir grains that are used to ferment milk, and the resulting product that is also called kefir.
The origin of the kefir grains is fascinating. Although there is some evidence that they were used 4000 years ago in China, their use is traced more recently (just a few thousand years ago) to an area in northern Russia where they were used to ferment milk in order to be able to store it safely. Kefir grains are 100% natural and no one has ever been able to recreate their “magic” artificially.
Why is kefir yoghurt so good for little tums?
The kefir grains contain billions of micro-organisms or live cultures and when used to ferment milk it creates a yoghurt-like product. But what sets kefir apart is the number of powerful probiotics it contains, some of which are believed to protect against infection by inhibiting the growth of harmful bacteria in tummies.
In addition to this probiotic goodness, kefir is also a good source of protein, calcium, potassium, phosphorous, vitamin A, and some B vitamins, so it’s also good for the owners of the little tums!
Introducing The Collective’s Kefir Pourable Probiotic Yoghurt
When the clever people at The Collective found out how great kefir is for little tums, they wanted to share it with you so they created their special Kefir Yoghurt range.
Smooth and a li’l sour, it’ll not only tickle your tongue with its natural effervescence but the probiotic goodness drawn from the diverse blend of 13 cultures will give your tummy some real good lovin’ – no bull!
Super versatile, you can pour it on breakfast cereal, pop it in a smoothie, or even drink it as it comes!
The Collective’s Kefir Pourable Probiotic Yoghurt comes in 700ml bottles in a range of delicious flavours – Natural, Unsweetened Coconut, Mango Turmeric, Boysenberry, Vanilla Bean, and Blueberry, and you can find it in leading supermarkets nationwide.