Wool is nature’s supreme insulator that is hard wearing but soft, and breathes naturally to keep babies warm when its cold and cool when it's hot. The ecowool range is made in New Zealand from the finest wool and lambskins.
Looking for irresistible and practical baby clothing? We have curated a selection of cotton and merino baby clothes that are as beautiful as they are functional. Our extensive range, knowledgeable staff and amazing pricing is what sets us apart from the rest
Winner of New Zealand’s best baby store and online retailer of the year. Discover our extensive range of Merino and natural fibre clothing and sleepwear for babies up to big kids including many exclusive styles.
Minene lovingly create a large range of stylish baby products including fabric storage baskets, pram accessories, clothing, baby basics, swaddling muslins, blankets, newborn gifts, bandana bibs, baby bath supports, booster cushions and more.