Cold Power Sensitive Pure Clean

product trial4.8 out of 5 – Kidspot mums were pleased with the product or would purchase Cold Power Sensitive Pure Clean again.

star rating

Cold Power Sensitive Pure Clean Laundry Liquid now has a dermatologist recommended formula to deliver a brilliant clean, while being kind to skin. The formula is now even more suitable for sensitive skin as it is fragrance-free and dye-free.

Cold Power is the smart choice for your laundry, giving outstanding performance in cold water to use less energy and be kinder to your clothes as well as your sensitive skin.

  • Dermatologist recommended laundry liquid
  • Dermatologically tested formula
  • Brilliant clean even in cold water, while being kind to skin
  • Free from fragrances and dyes
  • Cold water washing uses less energy, reduces environmental impact and is gentler to your clothes
  • Suitable for front and top loaders

We have given 100 members the opportunity to trial and review Cold Power Sensitive Pure Clean Laundry Liquid. Watch this space for their reviews!

Tips to make your day easier with a newborn – click here!

Each selected reviewer will receive:

  • 1x 1 litre bottle of Cold Power Sensitive Pure Clean Laundry Liquid

Scroll to the bottom of the page to add your comment.

If you are selected to trial, the product will be sent to the address on your profile. Please check your address now to ensure that it is up to date. Not registered yet? Then signup now

Kidspot Terms and Conditions: You will be required to post a review on this page if you are selected. Your name and postal address will be given to the supplier for the purpose of delivery of the product only.

See photos from our reviewers below

333 Comments

  1. latesha 07/08/2018 at 8:35 am

    Finally received this product! Thanks so much Kidspot for the chance to review this awesome product. On first look, the Cold Power Sensitive Pure Clean appears in a crisp white bottle with a baby and a wave on the package. This is appealing and attractive packaging – the baby symbolizes sensitive and the image of the wave resembles fresh and clean. It is easy to pour and measure the correct amount and we have not experienced any leaks from the bottle. We only do cold washes, so it was great to trial a product that was actually suited to cold wash. We previously used generic, fragranced detergents and my 6 month old occasionally developed a rash on her neck and upper back. Since using this product we have not noticed any sensitivites. I feel great knowing this is specifically designed for a sensitive audience and is perfume and dye free for my babies delicate skin. Clothes have been fresh and the clean is great, leaving no residue behind on the clothes. I would be most comfortable recommending this product to other mums of young children.

  2. Amber 06/08/2018 at 9:17 pm

    Thanks for giving us the opportunity to review Cold Power Sensitive Pure Clean Laundry Liquid.Our bottle had leaked but fortunately the bag it was in was well sealed. I couldn’t see where it had leaked from so I am hoping it won’t leak again if it gets knocked over. Anyway the product is great. It cleans so well, has no strong smell. you don’t have to dissolve it 1st and it doesn’t leave soap powder residue on the dark garments. I liked the way the lid caught the drips and didn’t have them running down the bottle. I haven’t priced it yet, but if the price is right I will definitely be buying Cold Power Sensitive Pure Clean Laundry Liquid , I think it is a great product..

  3. MuddledUpMolly 06/08/2018 at 8:03 pm

    Thank you for the opportunity to trial the Cold Power sensitive pure clean laundry liquid. Our son and I suffer from sensitive skin and we have a toddler who we are very careful with in terms of what goes on her skin. I liked that this product didn’t leave any powder residue on our clothing, a problem often encountered when using powder. I would have preferred more of an aroma but I understand that the lack of perfumes will have a better effect on our skin. I’m not sure how much this product costs but I would be keen to purchase it myself in the future. It’s great having an opportunity to trial a full sized product to get a really good feel for it so thank you 🙂

  4. canterburyange 06/08/2018 at 11:24 am

    Thank you Kidspot for choosing our family to review this product! I really love that this Laundry Liquid has no scent, and is dermatologist tested. We have used this for several washes and there is still half a container left. Clothes smell fresh and are very clean. My son’s eczema has not flared up with using this product. There has been no scratching so that is a bonus! This is a gentle product and would be so suitable for families with allergies. Feels so safe to use, no allergens etc. I would recommend this product!

  5. BJW 06/08/2018 at 11:23 am

    The Cold Power Sensitive Pure Clean 1 litre Laundry Liquid came in a sealed packet which was lucky as it had leaked. The cap felt tight, so no good if it was tipped over in the laundry.

    There are easy to use instructions on the bottle and simple to pour just the right amount of liquid into the cap. I have a front loader so great to know that I can buy this sort of laundry liquid for the family. Gave my washing a wash both in cold and warm water which was very similar with excellent results. It is superb not to have powder residue over my clothes and I shall not go back to powder after using this. The liquid seemed to work well on food stains.

    The smell is non existent which I love as I can’t bear a strong smell on clothes and it seems to be great for sensitive skin which some in my family have. I actually plan on using this to wash the cats bean bag cover and blanket as I know cats smell is so much more than humans.

    Definitely will buy this Cold Power Sensitive Pure Clean Laundry Liquid again and recommend it to my friends and family.

  6. shellv 06/08/2018 at 11:17 am

    Thanks for the opportunity to review Cold Power Sensitive Pure Clean Laundry Liquid. I have used this for several different load types now, including cloth nappies, hand washing, linen and school /kindy /work clothes and have been impressed with the cleaning performance. My family is lucky enough to not have too many issues with particularly sensitive skin, but I figure the less artificial perfumes and dyes we can expose our skin to the better! Although I do really love the subtle fresh smell of the regular Cold Power powders I usually use, so I admit to still missing having any fragrance at all in my washing – especially this time of year when clothesline drying sunshine days can be few and far between! I like the no-drip cap, it is easy to measure and dispense the liquid into the washing machine. It is also good to know there won’t be any random undissolved powder marks lurking on any clothes! This is a convenient size bottle, 20 washes is also good economy for the price. Its great to have such a versatile product that suits either hot or cold washes, and even front or top loader machines. I will definitely continue to use this, for my cloth nappies in particular.

  7. Rachie 06/08/2018 at 9:11 am

    Thanks Kidspot for selecting us to trial the Cold Power sensitive. Unfortunately ours had leaked during transit so maybe the product needs a seal or something. However we did use it over the weekend and loved how our clothes have come out.

  8. VionaG 05/08/2018 at 2:21 pm

    I received the cold power liquid wash and used it this weekend. I love this product. It has subtle and nice smell, the clothes cleaned and the dirts gone. My kids who have ezchema didn’t have reaction which is big tick for me. It’s use cold water and being liquid, it’s easily dissolved. I definitely would recommend this product and I will use it again for sure.

  9. ShazDelta 04/08/2018 at 1:10 pm

    Thanks for sending the fabric softer it was amazing for one of my children no reaction at all and no flare up in his excma sadly not the same for my daughter as always everyone’s skin is different but it was a pleasure to try this and will keep buying it for my son its a great product

    • ShazDelta 04/08/2018 at 1:11 pm

      sorry auto correct jumped in meant wash powder gotta love auto correct lol

  10. Behindtheblushdoor 04/08/2018 at 1:08 pm

    Thanks for selecting me to trial the cold power sensitive pure clean laundry liquid. I really liked it, loved how it has no smell and it didn’t irritate our sensitive skin.

  11. Vickybijal 03/08/2018 at 11:59 pm

    Thanks kidspot for selecting me for trial..
    – because it doesn’t have any smell its very good for my babies sensitive and dry skin…
    – doesnt leave any white powder stain..
    – for some reason some food stain like oil stains were still there on my babys tee. Otherthan that all other stains were gone. Still impressed!!!
    – instruction is easy to follow.
    – works with cold water too so ergonomically is very good.
    – over all am impressed. I will keep continue using the product..

  12. Jaimee 03/08/2018 at 8:27 pm

    Thanks for the chance to try the Cold Power Sensitive Pure Clean. I’ve used this on a few different loads of washing now, clothes, towels and also bedding. I found it to give a very good clean with no stains or marks left afterwards (which I need having a toddler and a preschooler). I also really liked that after washing my sheets and line drying them they didn’t smell perfumed but just clean and fresh from being outside. I also felt good about using this product on my kids clothing and not worrying about lots of nasties being worn on their sensitive skin.

  13. lili 03/08/2018 at 6:10 pm

    Thank you for choosing me to trial this product. I had good results in my washing. They’re clean and smells like nothing…just washed. I smelt the product and it really is perfume-free. My concern is that I have other bottles in my laundry space and I have almost mistaken this product as fabric softener. I compared it with the bottles and they were clearly marked as fabric softener or liquid detergent. I suggest that you should add ‘LAUNDRY LIQUID’ on the label to make it more clear, on what it is. I like that its for front and top loader and that it works well with cold water. If the price is right, I will continue to use it or buy it when on special.

  14. Nicki Warhurst 03/08/2018 at 12:15 pm

    Thank you for selecting us to trial this product. My son has had eczema in the past so laundry detergent that is gentle to my boys’ skin is a bonus. Unfortunately, the bottle had leaked during transit so it was a bit messy when it arrived. I found the instructions easy to follow and the liquid poured easily from the bottle. This product is fragrance free and this made a pleasant change from the sometimes overpowering laundry detergents I’ve used in the past. I like that this has a dermatologist recommended formula while achieving outstanding results, even in cold water. In our environmentally conscious society it was great to see the bottle is recyclable. I thought this product compared favourably to other products I’ve used and I’d definitely recommend it to friends and family, particularly those with sensitive skin/eczema.

  15. Biddyboop 03/08/2018 at 10:41 am

    Thank you for choosing us to product review. My daughter reacts to any type of washing powder that is not sensitive. Up until now I have always used sensitive powder just out of habit I guess. The liquid is awesome! I would recommend it and it will be part of the grocery list from now. Daughters skin is not itchy, it leaves clothes with that fresh feeling and smell and has no “powder spots” left on clothes. Also very easy and practical to use.

  16. Taniamc4 03/08/2018 at 9:10 am

    I have used a couple of times is great for all my daughter clothes no reactions at all .Great that there is no strong smell good clean clothes in cold water .Its awesome it’s in a bottle easy pour no mess prefer this over powders that can clog on clothes make a mess not always wash out properly. Overall fantastic product will be buying in future for all my daughter clothes.

  17. k1234 02/08/2018 at 10:07 pm

    Thanks for choosing us to review this. My daughter has both excema and asthma so a sensitive wash is something I always go for, but I need it to do it’s job and get out all the grubbiness that a 2 year old and 11 month old bring to the table! This wash definitely stepped up to the task and really impressed me! It left the clothes smelling fresh and didn’t seem to irritate my daughters skin (or my own) whilst cleaning well in both a warm and cold wash. Love the easy to use bottle and packaging too.

  18. Shorrty4life1 02/08/2018 at 5:38 pm

    Wahoo we received our product two days ago. My skin has been no where near as itchy since using this with everything I wash. I was using cheap laundry powder and it used to stick to Everything and be really harsh on my skin making me get driven insane by itching. I won’t lie I am still itchy but no where near as bad. My legs were a mess like I’d been attacked. This has definitely has improved my skin for the better. I will definitely be using this product as my weekly laundry liquid. And highly recommend to anyone with crazy skin like mine. Thanks kidspot for letting me be a product reviewer.

  19. Angelnshan 02/08/2018 at 4:13 pm

    Finally received this to trial,but half had leaked in transit so not sure if the bottle needs some sort of seal? The product itself is a lot better than other sensitive powders we’ve tryed no itching or scratching after use and a lovely clean smell,will definitely keep an eye out on my next shopping trip 😊

  20. tcmmum 02/08/2018 at 2:06 pm

    I found this product great, the packaging was appealing and the bottle was comfortable to hold, pour and mess free. The washing results were great with everything seeming to come out clean and fresh (even the dirt covered rugby gear from my 2 boys) all 5 of us have sensitive skin and/or eczema so this gentle product was reassuring to have in our home 🙂

  21. Sharon Goldsbro 02/08/2018 at 12:22 pm

    Used this on the weekend and found it easy with the bottle dispenser lid thing keeping any drips inside the bottle.
    Nice and smooth and had a pleasant non-perfumed fresh smell. Great for my sneezy daughter who is sensitive to animal fur/dust/pollen and even my perfume at times.
    Would buy again for sure…thanks!

  22. Sharon Goldsbro 02/08/2018 at 12:21 pm

    Used this on the weekend and found it easy with the bottle dispenser lid thing keeping any drips inside the bottle.
    Nice and smooth and had a pleasant non-perfumed fresh smell. Great for my sneezy daughter who is sensitive to animal fur/dust/pollen and even my perfume at times.
    Would buy again for sure

  23. lilblondee6 02/08/2018 at 10:38 am

    Received my cold power sensitive, thank you. I used it right away. The bottle is very appealing and easy to read. The instructions were clear and not too small to try and read. I like how under the cap it has a spout shape to make it easy to pour. The liquid itself does not have a strong odour.
    When I took the clothes out they felt quite soft and the stains on my daughters rugby gear had disappeared.

    My daughter has eczema, cold power didn’t leave a nasty residue on her clothes or cause any irritation or itching.
    Overall this product is fantastic and I will definitely be making the switch.
    Thank you.

  24. Mjchase 02/08/2018 at 10:00 am

    Have used once and clothes come out smelling very clean. Did not take all of dirt out of collar and cuffs of kids’ school shirts, but they do wear them every weekday!

  25. Pip Palfi 02/08/2018 at 3:55 am

    Thanks for the opportunity to trial Cold Power Sensitive liquid! I have a full on into everything 5 year old that can never wear an item of clothing twice and a 3 month old baby with the usual spills and nappy explosions! My oldest also gets a bit of eczema so I often muck around dissolving our usual laundry powder in warm water before putting it in the machine but this product is much easier to use. I’ve used liquids in the past but found they weren’t strong enough to remove stains. This product has been great! All the clothes are coming out clean and fresh smelling with no flare ups of eczema. Will definitely switch to this product! Thanks!

  26. Debbie Farries 01/08/2018 at 8:14 pm

    Thanks for the opportunity to trial the Cold Power sensitive pure clean. I have tried it on various degrees of kids dirty clothes, from a bit grubby down to muddy from the rugby pitch! The clothes are coming out great and are not being soaked before hand. My 6 year old has eczema and this has been kind to her skin and she has not itched so much as she normally does. Very pleased with the results and can’t wait to see if it can get the grass stains out of the cricket whites in the summer months. Will continue to use.

  27. cashmere 01/08/2018 at 5:21 pm

    Thanks Kidspot for giving me the opportunity to review Cold Power Sensitive Pure Clean Laundry Liquid.
    Sorry for my delay in response, I didn’t receive it until after July 24 and I wanted to use it a good few times before posting an opinion…
    The first thing I really like about this product is its ease of use: I usually use laundry powder that comes in a cardboard box with a spoon, but this bottle is much more user-friendly – it’s not as fiddly as using powder and spoons, etc. Just pour this liquid into the cap to the line as indicated and then pour the liquid in to your washing machine. Or if you’re naughty and a bit lazy like me, you pour a glug or two in and don’t even bother using the cap! But for the sake of seeing if this product is right for you, using the cap as instructed is the best thing to do! Either way, it’s a very easy product to use!
    The second thing I like about it is that it doesn’t have a strong smell, which I do sometimes associate with some other laundry-product brands. I really appreciate the fact that this product is perfume-free. If I want a particular smell in my laundry, I’d like to be able to add it separately for particular loads of washing, as my hubby may not enjoy his clothes smelling of lavendar or roses or other feminine fragrances! Also, being perfume-free and dye-free, I was expecting it to be good to our skin, but I wanted to test it out a few times in big family loads of washing. My daughter gets a bit of eczema from time to time, and while she may not react immediately, her skin can sometimes react to products after repeated use. But after using this laundry liquid quite a few times, I can honestly say that nobody in my family have had any reaction whatsoever. So that is another major tick in its favour and it means that I’ll definitely be buying this product again!
    But how effective is it at actually cleaning clothes, I hear you ask! Well, it does a great job at that too! The usual stains from Miss 7’s lunch-time, school-yard play were gone, gone, gone – no mud, dirt, food stains and/or coloured-pencil markings (hard to tell, but that’s what I think they were!) just disappeared. So this lovely, Cold Power ‘sensitive, pure clean’ laundry liquid lives up to its name in my opinion, and I’d recommend it to others, particularly to adults or children who may have sensitive skin. What young child’s skin isn’t precious and/or sensitive though? Particularly very small kids, they all have baby-soft, sensitive skin. So why not buy a product that not only works well, but doesn’t contain any harsh dyes that may possibly affect your child’s skin? I give this five out of five stars, a big thumb’s up and I’ll be buying it again.

  28. kiran 01/08/2018 at 1:47 pm

    Thanks for letting us try the cold power liquid for my baby clothes.I washed my baby clothes with it and they came out nice ,fresh and soft . perfect washing liquid to wash your little ones clothes with. I am definitely going to buy another bottle for clothes soon. Thank you from us parents and thanks from my 14 month old Summer

  29. Mumoftwins2 01/08/2018 at 12:15 pm

    Sorry for the late review, but I’ve wanted to try it a few times and make sure that my twins won’t get a reaction. I was really impressed by the stain removal. I had clothes covered in all kind of stains from kindy and it removed all of them, without me having to soak it beforehand. They have very sensitive skins and didn’t have any reactions. I would definitely continue to use it. I’m very impressed by this product. Thank you for letting me review such an amazing product.

  30. Kiwiemz79 01/08/2018 at 10:53 am

    I have used a couple of times, with a newborn and a 3 year old who is very active. Mr 3 comes home from Kindy covered from head to toe in paint, mud and grass stains… and well we all know the mess that comes from a newborn, both on them and us! Well chucked the liquid into the machine and what came out fresh, clean, unstained clothes! Brilliant. So easy to pour, no strong smells, and better yet stains removed from all the clothes. I noticed Mr 3 who suffers eczema over night from sweating did not itch at all, so that is a great sign!

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