The Directory for Parents – everything for pregnancy, baby, toddler and kids. Our award winning directory for parents includes maternity, baby products, family fun, activities for kids and more. Find children’s services and products online and in your local area by selecting your interests below and your location in the next step.
Find a family deal to help you create memories without breaking the budget
Enter our competitions and be in to win great prizes for you and the family
Register for our latest free product trial and read reviews from Kiwi families
Grab printable colouring pages, science experiments, costume ideas and more.
SPOTLIGHT ON BIRTHDAY PARTIES
🎉 This month we’re putting a spotlight on birthday parties 🎉
Find everything you need to plan and host a special birthday party including cakes, party food, decorations and invitations.
Find pregnancy, birthing and new parents information, clothing and products, activities, and tips available either in person or online. Find local resource centres, parenting seminars and online specialists.
A toy bonanza: wooden toys, educational and electronic toys, plush toys, outdoor toys, ride ons and classic toys are available at these specialist retailers. Order baby and children’s toys. Also find sport and technology related items here.
To make sure you’re prioritising time to treat yourself, we’ve put together a special place just for you! Here you’ll find some of our favourite beauty products, ideas for child-free getaways, wellness inspiration and more, all curated for Kiwi parents.