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Ecowool

Ecowool sheepskin baby rugs are 100% New Zealand grown and made. Sterilised using the trademarked ‘Sanitise’ method to provide a mildew barrier and extra protection for your baby. Available in Ivory, Honey, Grey, long wool or short wool. (image shows long wool, warm honey). Easy care - simply vacuum or shake. Machine washable.

Baby Store Online

Baby Store Online has the world's best brands for New Zealand's best babies.  We specialise in products that help mothers put the needs of their baby first and give them the best start to life.

Baby Store Online

Baby Store Online has the world's best brands for New Zealand's best babies.  We specialise in products that help mothers put the needs of their baby first and give them the best start to life.

Goodbye Products

Goodbye is a family run business sharing the message that Outdoors is Good. We reflect this by creating extraordinary natural products that make life better. We make NATRUE Certified products that are kid friendly and suitable for the whole family for a great outdoor summer. We make NATRUE Certified products that are kid friendly and suitable for the whole family that help support a busy outdoor lifestyle.

Tik Tak Kids

Lull baby to sleep with our stunning baby nursery mobiles! Made to match any décor, we have the largest range of felt balls in NZ & offer custom designs options. Add cushions, linen ,rugs and wall décor and create baby's dream space.

Tik Tak Kids

Create a dream nursery with our exclusive range of handmade baby mobiles! Made to match any décor, we have the largest range of felt balls in NZ & offer custom designs options. Add cushions, linen, rugs and wall décor and create baby's dream space.

Belly Beyond

Increase your peace of mind with our range of baby safety products including touchless thermometers, baby monitors (including video), sleep wraps and swaddles. Our extensive range, knowledgeable staff and amazing pricing is what sets us apart from the rest

Belly Beyond

Whether you are looking for something whimsical or practical, you will love our beautiful range of nursery decor, furniture and bed linen.  Our extensive range, knowledgeable staff and amazing pricing is what sets us apart from the rest.

Belly Beyond

Tackle toilet training with Belly Beyond. We have a great range to help make this process as hassle free as possible including pottys, stools, and a selection of mattress protectors. Our knowledgeable staff and amazing pricing is what sets us apart from the rest.

Belly Beyond

We have a wonderful range of baby carriers, inserts and covers that will make getting out and about hassle free. Our extensive range, knowledgeable staff and amazing pricing is what sets us apart from the rest.

Belly Beyond

We have a wonderful range of baby gear that is perfect for all your feeding, bathing and sleeping needs. Our extensive range, knowledgeable staff and amazing pricing is what sets us apart from the rest! 

Solimara

Solimara SPF30 is packed with pure natural goodness. Using only zinc oxide as the active ingredient it protects against UVA + UVB. Solimara is gentle on skin, non-irritating, suitable 6 months plus, retains moisture naturally and 2h water resistant.

The Sleep Store

Winner of New Zealand’s best baby store and online retailer of the year! The Sleep Store has been helping babies sleep since 2006 with expert sleep advice & support. Discover an extensive range of infant sleep solutions & exclusive styles.

The Sleep Store

Winner of New Zealand’s best baby store and online retailer of the year. The Sleep Store has been helping babies sleep since 2006 with expert sleep advice & support. Discover our extensive range of infant sleep solutions & exclusive styles.

The Sleep Store

Winner of New Zealand’s best baby store and online retailer. The biggest collection of expertly selected carriers are at The Sleep Store. Plus read comparisons, guides & reviews so you can find the best baby carrier for you and your little one.

ChildLife Essentials

Choose the Best Vitamins for your Kids! -Developed by renowned Kiwi-born holistic paediatrician -Designed for children’s unique nutritional requirements -Liquid Formulas, all natural, no nasties -Easy to give to infants and children -Yummy taste

Minene NZ

Minene lovingly create a large range of stylish baby products including fabric storage baskets, pram accessories, clothing, baby basics, swaddling muslins, blankets, newborn gifts, bandana bibs, baby bath supports, booster cushions and more.

Minene NZ

Minene lovingly create a large range of stylish baby products including fabric storage baskets, pram accessories, clothing, baby basics, swaddling muslins, blankets, newborn gifts, bandana bibs, baby bath supports, booster cushions and more.

Minene NZ

Minene lovingly create a large range of stylish baby products including fabric storage baskets, pram accessories, clothing, baby basics, swaddling muslins, blankets, newborn gifts, bandana bibs, baby bath supports, booster cushions and more.

Elephant Ollie

Finally a bib that lasts for hours, doesn't sag at the neck and always looks great! Our super absorbent bibs and bandanas are designed and crafted in NZ. We also have a range of other childrens gear including aprons, toys and teethers.

Family Zone

Family Zone is the best internet protection for your family. Choose the best option to keep your kids safe on the internet when mobile and at home. We offer different levels of support depending on your needs.

ThumbGuard NZ 5/5 (1)

Stop Thumbsucking Now! TGuard AeroThumb is made of medical grade plastic which sits over the thumb and is fixed firmly around the wrist with secure brightly coloured bracelets. Please visit our website for more information!

ThumbGuard NZ 5/5 (1)

Stop Thumbsucking Now! TGuard AeroThumb is made of medical grade plastic which sits over the thumb and is fixed firmly around the wrist with secure brightly coloured bracelets. Please visit our website for more information!

Twigged Design

Designer kids beds and furniture by Twigged Design. Create a kids room brimming with fun and personality. Beautifully crafted kids beds and furniture built to last through your child's growing years. Proudly made in New Zealand

SoftSlam

SoftSlam is the quiet and safe door solution! SoftSlam absorbs the energy of a closing door allowing the door to close softly and safely.

Safe T Sleep

It is our overall objective and mission to help parents and caregivers, in conjunction with positive, nurturing parenting skills to keep babies safer while sleeping and to give themselves peace of mind.