Kiwis Living With Incurable Breast Cancer to Benefit From Digital Cookbook

Promotion for Sweet Louise

A sustainable cookbook featuring recipes from well-known Kiwis is the hero of Sweet Louise’s drive to raise $100,000 to support Kiwis living with incurable breast cancer.

Since it was unveiled on 1 October, The Sweet October Cookbook has been purchased by Kiwis passionate about supporting New Zealanders living with incurable breast cancer, with over 280 books sold to date.

Now, those after a modern kitchen keepsake brimming with a special collection of recipes from Al Brown, Matilda Green, Shavaughn Ruakere, Sarah Gandy, Jesse Mulligan, Karla Goodwin (Bluebells Cakery), Jordan Rondel (The Caker), esteemed dietitian Angela Berrill and Hannah Barrett are encouraged to buy the digital cookbook too.

Download the e-book for $31 from

Something for every cook

Hannah Barrett, Sweet Louise’s official celebrity ambassador, says the e-book has something for everybody – no matter their cooking ability.

“My recipe is called a ‘Kitchen Sink Salad’, with quinoa, feta, pomegranate and yoghurt, as well as whatever else you have handy – the idea is to chuck in whatever you have in your fridge! I love the book because it offers a range of recipes and I can just open them on my phone. You can gift this book to other people too, it would make a wonderful Christmas present or birthday gift!”

The Sweet October Cookbook features 31 recipes for the 31 days of October, with many recipes from members of the Sweet Louise community, that is Kiwis living with incurable breast cancer.

Sweet October

Supporting those with breast cancer

Breast cancer is New Zealand’s third most common type of cancer and more than 600 people each year die from it. Approximately 3000 men and women are diagnosed with breast cancer each year, and between 20-30% will go on to develop incurable breast cancer.

Once diagnosed with incurable breast cancer, the average life expectancy is less than two years. Annually, Sweet Louise supports around 900 Kiwis with incurable breast cancer – and since the start of this year, 201 Kiwis who were members of Sweet Louise have passed away.

Funds raised from the sale of the cookbook and other fundraising activity this month will help the charity provide $500 in vouchers to each Sweet Louise member to redeem on practical support such as meal delivery, garden and home maintenance, wellness experiences and family outings.

Sweet Louise also provides emotional, psychological and social support for those living with metastatic breast cancer. Sponsorships, donations and grants from individuals, organisations and fundraising events throughout the year enable Sweet Louise members to receive ongoing support.

Get your copy

Sweet Louise CEO Philippa Reed is grateful to those who have already purchased The Sweet October Cookbook, but says Sweet Louise need to sell many more to reach their $100,000 fundraising target for breast cancer awareness month.

“We’re on a roll, but we want to encourage more Kiwis to buy it! The book is beautifully designed, the recipes are straight-forward and the photography a work of art. It’s an environmentally sustainable option too, something you can download to your digital devices and use anywhere.”

The Sweet October Cookbook also includes recipes from supporters of Sweet Louise – LOAF, Bird on a Wire and Silver Fern Farms. Professionally styled by volunteers, photographed by Shaun Cato-Symonds and designed by Kaz Design.

Download the e-book for $31 from

Visit Sweet Louise at or for support enquiries contact them on 0800 11 22 77

Sweet October

Photo caption: Sweet Louise CEO Philippa Reed with Sweet Louise ambassador Hannah Barrett at The Sweet October Cookbook launch.

Information provided by Sweet Louise.


  1. MuddledUpMolly 01/12/2019 at 11:09 pm

    I think this is the most fabulous idea and such a worthy cause that I think so many people will get right behind to support.

  2. Alezandra 01/12/2019 at 12:11 am

    This is such a good idea, and for a good cause. Cookbooks in hard copies are gathering dust in homes and this would be a good introduction to the online world through awareness of a good cause and also to do away with printing paper and less use of trees.

  3. Loucyd3 29/11/2019 at 11:06 pm

    Sadly I lost my mother to breast cancer and this is a wonderful way to fund raise for a great cause. It’s great that their is a downloadable version of the cook book.

  4. dawnblyth 26/11/2019 at 3:22 pm

    A great way to raise money for a wonderful cause. I, like others have said above, think its a great idea to have this cookbook in a digital option to keep costs down etc but I there is something about a physical cook that I love. Sitting down, scolling through the cookbook. Also, gifting a physical book can be a bit hard. Christmas morning, opening up the presents and finding a book there to look through is pretty cool.

  5. SarahBlair 23/11/2019 at 5:35 pm

    This is a great idea for a fundraiser! Who doesn’t love a cook book? I love that its digital, it really keeps the cost down and that means more money for breast cancer awareness and support

  6. Micht 18/11/2019 at 3:30 pm

    My family has been affected with breast cancer….through my grandmother and my mother as well… this seems like a good cause to raise awareness and funds to continue the great work…

  7. Mands1980 12/11/2019 at 12:30 pm

    This is a great idea to raise funds for a great cause breast cancer is ever

    • Mands1980 12/11/2019 at 12:34 pm

      Sorry it posted early I was going to say Breast cancer is everywhere I know one mum who has passed away and others who have survived breast cancer. Who doesn’t love a good cookbook too.

  8. Jen_Wiig 12/11/2019 at 9:46 am

    What an amazing idea and fundraiser. Love that it’s digital too… Could see myself rocking upro my mums and creating a dish direct from the phone… Awesome!!
    The fact that this also supports terminal breast cancer patients and family is so cool… Our family has been directly effected by terminal breast cancer so it touches my heart to know that although it’s terminal there’s still people and things out there that want to fund raise and create awareness

  9. Shorrty4life1 11/11/2019 at 9:50 am

    This sounds like a great book. I had never heard of it until now but what a great system to have going to support people with breast cancer that can’t get rid of it. There are some many people getting or have got breast cancer these days so these sort of awareness thing’s need to be raised.

  10. Bevik1971 08/11/2019 at 3:42 pm

    Brilliant 🙂 My grandma passed from breast cancer a few years back and I have a couple of friends who have/have had breast cancer 🙁 This book is such a great idea!!

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